According to professor Clayton Christensen of Harvard Business School, over 30 thousand new products are launched every year into the market, out of which approximately 80% fail in their objectives.
Any Product Development process must move through several
According to the experience gained by the Kaizen Institute in various
In concrete terms, what the KAIZEN™ methodology endorses is that this process consists in finding an innovative solution allowing for the achievement of business goals, the satisfaction of customer interests and the proper definition of technical specificities. In addition, it is essential to
1. Know and fully define customer interests
For the design of new products, it is crucial to hear the customer and combine the findings
2. Perform a viability plan
A viability plan is carried out to relate customer interests with technical decisions that must be taken. Existing trade-offs between different customer interests are identified, with a clear visualization of the knowledge acquired. A set-based decision-making optimises these trade-offs, using the set-based knowledge gained from the collaboration with other teams in the process and the reuse of information from previous products.
3. Implement learning cycles
Frequently, there are knowledge gaps, i.e., a lack of information on trade-offs allowing for the adoption of concrete decisions. In these cases, learning cycles are introduced, passing through the following steps: study, construction of models/partial prototypes, testing and documentation of knowledge. The various tests are a way of allowing for the definition of a space of conceptual solutions that will work in practice and of identifying combinations of factors and solutions that are clearly limiting a smooth functioning, being unviable options.
4. Hold integration events
Meetings between leaders involved in the process, aiming to achieve a sequential convergence of decisions that funnel goals and lead to the elimination of weaker alternatives. The ultimate goal is to select the alternative that best meets customer expectations and needs.
This is how your
· Communication and negotiation between areas and functions;
· Cataloguing of knowledge;
· Negotiation and communication between customer and supplier;
· Incorporation of quality into the product.
The great challenge for the companies today is to innovate