Benchmarks & Client Cases

Increasing Market Share Through Innovation

The Challenge

Initial State


  • Loss of sales and market share
  • Lack of capacity to develop products in the pipeline

Root Causes

  • Extensive portfolio of developments without defined priorities
  • Uninformed decisions on products to be launched and discontinued
  • Workload not adjusted to resource capacity

The Solution

Improved State

  • Market study and position analysis against the competition
  • Project prioritisation system, based on positioning gaps
  • Product roadmap model adjusted to customer needs and with differentiation from competitors
  • Pacing model, to ensure pace in deliveries with teams entirely dedicated to development

The Results

Stock turnover


Sales increased by 15%.

Exceptional Transport Costs (£)

Market Share

Market Share increased by +3 pp.

Are you interested in Kaizen Institute's consulting services?

We assist client teams in achieving great results by putting breakthrough paradigms into action.

Are you interested in Kaizen Institute's training courses?

Kaizen Institute's distinctive training programme includes learning the theory, putting it into practice and visiting benchmark Gemba.

arrow up