Benchmarks & Client Cases

Increasing Market Share Through Innovation

The Challenge





Initial State

Problems


  • Loss of sales and market share
  • Lack of capacity to develop products in the pipeline


Root Causes


  • Extensive portfolio of developments without defined priorities
  • Uninformed decisions on products to be launched and discontinued
  • Workload not adjusted to resource capacity

The Solution


Improved State



  • Market study and position analysis against the competition
  • Project prioritisation system, based on positioning gaps
  • Product roadmap model adjusted to customer needs and with differentiation from competitors
  • Pacing model, to ensure pace in deliveries with teams entirely dedicated to development

The Results

Stock turnover

Sales

Sales increased by 15%.

Exceptional Transport Costs (£)

Market Share

Market Share increased by +3 pp.

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